NY

NY

Wednesday, March 25, 2015

Lookbook Feed Back for Marc by Marc Jacobs Menswear [FB 8]

Still searching for the all American bad boy? Well he can be spotted in Marc Jacobs' look book for his menswear collection for Marc By Marc Jacobs. This digital look book captured the look and feel of Marc's brand. Tight skinnies, acid washed jean jackets, muscle tees, and charcoal colored combat boots gave that edgy vibe we're so used to seeing Marc Jacobs project. I enjoyed the fact that this look book was also a behind the scenes photo shoot because it gives a more authentic feel to see the brand in the making. And it doesn't get any more authentic then it being filmed in New York City!


Wednesday, March 18, 2015

Eddie Borgo's Jewelry Trunk Show at Nordstrom [FB 7]

I couldn't agree anymore with Eddie Borgo when he says fashion should make women feel good.  Fashion is all about embracing empowerment and confidence. Trunk shows give women the ability to find this confidence by previewing and trying on certain products that appeal to them.
Eddie Borgo's jewelry trunk show was a great way to connect with customers on a personal level. It's also a great way to introduce the brand to those who might not be familiar with it. Connecting with shoppers intimately creates brand loyalty with results in repeated purchases. I loved the fact how Eddie's inspiration comes from two different time periods, the medieval times and the 80s, all while making the looks blend effortlessly with one another. I definitely recall having a cone bracelet of my own in 2011! Although this trunk show is a little outdated I believe it shows the relevancy of hosting and attending trunk shows. It's a great way to meet people, try on fashions, and connect with a brand.



Wednesday, March 11, 2015

Balenciaga Spring 2015 Ready-to-Wear [FB 6]


Balenciaga's fashion show sparked interest right from the start. It was not just regularly dimmed lights that illuminated the room, but rather a glass grid-work runway that filled with smoke during the entire show. The models' catwalks were filled with quick sharp stride movements. The Ready-to-Wear collection was a blend of sportswear and street. The silhouette of the clothing was form fitting to the body, dresses clung like a glove. For the most part the colors were very clean and basic with some neutrals and a few pastels thrown in to add some flavor. When I saw the models wearing sunglasses that made me feel like I was in the matrix I knew right away that it was the creative director, Alexander Wang, own personal touch. Overall, the show was aesthically pleasing and I believe Wang has so much more in store for Balenciaga.